Re-inventing and hyper-personalising membership and loyalty for Nike

AnalogFolk was chosen to conceive and design a membership and loyalty experience, helping Nike in their global ambition to be a true partner to everyday athletes.

The experience

Nike website featuring personal unlocks, limited edition sneakers, and a lucky draw for Air Jordan 1 Retro High OG sneakers.
A smartphone displaying the Nike website with a blue 'Limited Edition' sneaker promotion, overlayed on a black and white Nike homepage in the background.
A colorful Nike running shoe with a cloud-like pattern in shades of yellow, orange, and black, featuring black laces, a black Nike swoosh, and a white midsole against a plain gray background.
Screenshot of a mobile app profile page for 'My NikePlus' showing the user's profile picture, name Harry Llufrio, and options to navigate to Member Home, Exclusive Shop, and My Profile. The profile section displays two items: Air Jordan Superfly and NTC Endurance, with links to Orders and Wishlist, and a logout button at the bottom.

The Results

+18%

New members recruitment 

+53%

Buying members

+26%

Traffic increased on NIKE website

+18%

Traffic increased in TST Nike lounge store