Designing a mobile-powered staffless ice cream parlour in China

We created an experience for customers to create their own personalised ice cream by selecting different flavour combinations, toppings and sauces. We designed an experience that had visual appetite when ordering via the kiosk or mobile app, as well as a space that was sharable physically and socially. 

The experience

Nestle - automated ice cream parlour - journey mapping and prototyping
Nestle - automated ice cream parlour - ordering experience
Nestle - automated ice cream parlour - walking from the order side of the kiosk to the pickup side
Nestle - automated ice cream parlour - the side of the kiosk where you can sit and enjoy eating your ice cream.
Nestle - automated ice cream parlour - the back of the kiosk where the maintenance door is accessed
Collage of six images related to ice cream and an arcade: a person lying inside a rainbow-colored tube slide holding a lollipop, a person standing at the bottom of a neon-lit spiral escalator, a close-up of a Nestlé ice cream package with colorful ice creams in the background, three macarons stacked with colorful powder, a cup of purple ice cream with a spoon, and an interior of an ice cream shop with pink walls, mirrors, and booths.
Advertising display for ice cream, featuring images of strawberries and toppings. Chinese text and a QR code are present on the sign.
A colorful, modern kiosk with signs in Chinese, featuring a large fish illustration and a circular opening, designed for ordering, collecting, and enjoying ice cream or desserts.
Ice cream kiosk with blue and green design, featuring images of ice cream and chocolate splashes, and the words 'ENJOY' and 'SERVICE' on sides.
3D rendering of a modern, colorful ice cream vending machine with signage in Chinese, featuring a pink ice cream scoop and chocolate topping illustration.