Expanding the
experience beyond cocktail recommendation 

Create value for consumers by exploring different aspects of mixology, expanding the personalised cocktail experience beyond just recommendations, and into the art and science of crafting the perfect drink. 

The experience

A mobile webpage from Johnnie Walker promoting a masterclass on cocktail skills, featuring a glass of cocktail being prepared and a bottle of alcohol.
Digital product page for Johnnie Walker Black Label whisky on a mobile device, showing a bottle with a black label, orange cap, and a hanging tag, with purchase options and price.
Smartphone screen showing a cocktail with orange slices, lemon, ice, and a pinkish hue, alongside text describing a whisky cocktail called 'Zesty Vanilla Whisky Smash' with a background featuring a dark gradient.
Text on a slide and a smartphone screen showing an advertisement. The slide's text reads: "SOCIAL RETARGETING BASED ON FLAVOUR PROFILE." The smartphone displays an ad with an orange background, a glass with an orange beverage and ice, and a "Buy Now" button.